“Often, the direct response efforts that produce unsatisfactory results are due to lack of frequency. Unless your offer is irresistible, you will not “mine all the more” with a single distribution.” – William McDonough, Senior Account Manager, Graham Communications, Inc.
The first time you distribute with SIMCOE ACTIONPAK™, much of your target audience may not be ready to buy your product or service. They will be:
A. Aware of the product / service (Awareness stage)
B. Interested in the product / service (Attention stage) or
C. Considering the purchase of the offer (Consideration stage)
Consistency and repetition are two keys to marketing success. And with SIMCOE ACTIONPAK™, familiarity breeds sales. Subsequent distributions of the same advertisement propels the individual forward through each stage. When the vast majority of non-respondents in your target audience are exposed to your message several times, the ice begins to break and many prospects become ready to buy.
Source: Sales and Marketing Executive Report published by Dartnell Corporation
