COUPONS: CONSUMERS LIKE THEM!
Attitude
Almost 9 out of 10 respondents (87.8%) have a positive attitude toward receiving coupons.
- * .4% – 800 No answer
- 1.7% – 3,400 Did not receive
- 10.1% – 20,200 Disliked
- 87.8% – 175,600 Households see the value of coupons
Readership
More than 8 out of 10 respondents (86.5%) read thoroughly or, at least, glance at the contents of coupon paks.
- * .5% – 1,000 No answer
- 1.9% – 3,800 Did not receive
- 11.1% – 22,200 Throw away unopened
- 86.5% – 173,000 Households open and read coupons
Action
Almost three quarters of the respondents (72.5%) frequently or, at least, occasionally use the coupons they receive.
- * .5% – 1,000 No answer
- 1.6% – 3,200 Did not receive any
- 10.0% – 20,000 Never used
- 15.3% – 30,600 Rarely use
- 72.6% – 145,000 Households use coupons
Source: A.C. Nielson Company
*Total amounts based on 200,000 distribution per city distribution in Edmonton, Calgary and Winnipeg. Average Canadian household is estimated at 2.8 people.
To run with the PAK please call your sales representative 705.721.4940
21 Patterson Road, Barrie ON L4N 7W6 |
